There are a ton of Social Management software in the market right now and thanks to the fact that Social media has become an integral part of marketing for small businesses. With millions of people using social media platforms such as Facebook, Twitter, Instagram, and LinkedIn, it’s important for small businesses to have an active presence on these platforms. However, managing social media can be time-consuming and overwhelming, especially for small businesses with limited resources. This is where social media management software comes in. In this blog post, we’ll explore what social media management software is, which app is best for social media management, whether people still use Hootsuite and the tools you need as a social media manager.
Table of Contents
What is social media management software?
Social media management software is a tool that helps businesses manage their social media presence. It allows businesses to manage multiple social media accounts, schedule posts, track analytics, and engage with their audience. Social media management software can also help businesses identify trending topics and monitor their brand’s reputation.
Which app is best for social media management?
Many social media management apps are available in the market, and the best app for social media management depends on your business needs. Here are the top 5 social media management software available in the market:
- Hootsuite
- Buffer
- Sprout Social
- Agorapulse
- Later
Let’s analyze each of this software in detail.
Hootsuite
Hootsuite is one of the most popular social media management software available in the market. It allows businesses to manage multiple social media accounts, schedule posts, track analytics, and engage with their audience. Hootsuite offers a free plan that allows businesses to manage up to 3 social media accounts and schedule up to 30 posts. Hootsuite also offers paid plans that start at $19 per month and provide more features such as team collaboration, advanced analytics, and social listening.
Pros:
- Easy-to-use interface
- Allows businesses to manage multiple social media accounts in one place
- Offers a free plan
- Offers a variety of paid plans with advanced features
Cons:
- Limited features in the free plan
- Reports can be difficult to customize
- Customer support can be slow to respond
Buffer
Buffer is another popular social media management software that allows businesses to manage multiple social media accounts, schedule posts, track analytics, and engage with their audience. It offers a free plan that allows businesses to manage up to 3 social media accounts and schedule up to 10 posts. Buffer also offers paid plans that start at $15 per month and provide more features such as team collaboration, advanced analytics, and social listening.
Pros:
- Easy-to-use interface
- Offers a free plan
- Integrates with many other tools
- Offers a variety of paid plans with advanced features
Cons:
- Limited features in the free plan
- Reports can be difficult to customize
- Customer support can be slow to respond
Sprout Social
Sprout Social is a social media management software that allows businesses to manage multiple social media accounts, schedule posts, track analytics, and engage with their audience. This tool also offers a free trial and paid plans that start at $99 per month. Sprout Social offers advanced features such as social listening, sentiment analysis, and audience segmentation.
Pros:
- Advanced features such as social listening and sentiment analysis
- Easy-to-use interface
- Offers a free trial
Cons:
- Expensive compared to other social media management software
- Limited features in the lower-tier plans
- Reports can be difficult to customize
Agorapulse
Agorapulse is a social media management software that allows businesses to manage multiple social media accounts, schedule posts, track analytics, and engage with their audience. This tool offers a free trial and paid plans that start at $49 per month. Some of the advanced features such as social listening, team collaboration, and detailed reporting are available.
Pros:
- Advanced features such as social listening and team collaboration
- Detailed reporting
- Offers a free trial
Cons:
- Expensive compared to other social media management software
- Limited features in the lower-tier plans
- Limited integration options
Later
Later is a social media management software that focuses on Instagram and allows businesses to schedule posts, track analytics, and manage multiple Instagram accounts. The free plan allows businesses to manage up to 1 Instagram account and schedule up to 30 posts. The paid plans start at $15 per month and provide more features such as team collaboration, Instagram stories scheduling, and detailed analytics.
Pros:
- Easy-to-use interface
- Focuses on Instagram management
- Offers a free plan
Cons:
- Limited features in the free plan
- Limited social media platform integrations
- Limited features compared to other social media management software
Do people still use Hootsuite?
Yes, Hootsuite is still one of the most popular social media management software businesses use. However, there are many other social media management software available in the market that offers similar features and pricing.
What tools do you need as a social media manager?
As a social media manager, you need a variety of tools to manage your social media presence. Here are some essential tools:
- Social media management software
- Analytics tools
- Content creation tools
- Graphic design tools
- Hashtag research tools
Conclusion
Social media management software is an essential tool for small businesses to manage their social media presence. The best social media management software depends on your business needs and budget. As a social media manager, you also need other tools such as analytics tools, content creation tools, graphic design tools, and hashtag research tools to effectively manage your social media presence.
